It is when the beans are heated that their destiny is determined. Roasting takes between 8 to 15 minutes, and determines the taste of the coffee.
FROM MEDIUM ROAST TO DARK ROAST
IT IS WHEN THE BEANS ARE HEATED THAT THEIR DESTINY IS DETERMINED
TIME DETERMINES TASTE
Many factors determine the taste of coffee – from the growing conditions of the sensitive coffee plant to the choice of brewing method. But it is the roasting that determines the taste of a cup of coffee. It gives the coffee its particular characteristics and, without it, the beans would produce a weak, tea-like drink at best. At the same time, roasting is a delicate process where small mistakes can transform a bean's incredible aromas into a smoky or burnt flavour. The desirable acidity is quickly replaced by an unpredictable bitterness. With the help of new, sophisticated techniques, roasting has been considerably simplified in recent years, making it possible to achieve exactly what is required.
DISCOVER A NEW TYPE OF COFFEE
"Our organic Selection range includes everything from medium roast to extra dark roast. In simple terms, the bean goes through different stages of roasting, but a bean for light roast coffee only undergoes a first crack, while for an extra dark roast, the bean goes beyond the second crack, although with some caution," Wilhelm Nordquist, Purchasing Manager at Arvid Nordquist.